About

"Kate Roberts has been instrumental in building the elements necessary for our partnership to flourish. With the structure and processes in place, together Cisco and the ITU are helping thousands of people in the developing world to cross the digital divide."
- Dr. Hamadoun I. Toure, Secretary General, International Telecommunications Union (ITU)
 
"Through your creative efforts, we were able to consolidate the essence of our community into a cohesive finished product, the City's first ever Long Term Strategic Plan. Through the process we created a vision statement, priorities, and the strategies and associated tactics to achieve the priorities. Thanks again for your commitment to help us create this one of a kind product." 
- Steve Montano, Assistant Director of Financial Services, City of San Juan Capistrano
 
"After working with Kate, the UC Santa Cruz Genomics Institute has a focused marketing plan and clear, consistent language that has helped ups move forward more effectively. Kate kept the project on track through a tight time schedule, and we all enjoyed working with her."  -Branwyn Wagman, Director of Development & Communications, UC Santa Cruz Genomics Institute

 

 

As Founder and CEO of The Wired Woman Kate Roberts helps nonprofit organizations solidify their strategy and accelerate growth by utilizing analytic rigor and actionable approaches to achieve short and long term goals.

Over her 25 years in the high tech industry Kate Roberts held leadership positions in sales, marketing, partner management, and corporate social responsibility. Kate spent a decade at Cisco Systems, Inc. leading strategic initiatives and creating successful partnerships with the United Nations, USAID and other global partners to further tech education and workforce development in the developing world. Now Kate likes to say that she is "using her powers for good" by applying her strategic planning, partnering and marketing expertise to enable nonprofits’ marketing and fundraising efforts to thrive.

Kate’s varied nonprofit board experience spans both the social and environmental spectrum at the regional and national level. As a volunteer ambassador with Save the Children, she led a women's empowerment delegation to Ethiopia and Uganda, and climbed Mt. Kilimanjaro with CARE to raise funds and awareness for their community-based programs in Tanzania and Zanzibar. She is an active community member, serving on several local boards, and is also the organizer of the annual One Billion Rising Santa Cruz which brings together local nonprofit organizations and over 800 participants calling for an end to violence against women.

Kate graduated with honors from the University of California at Irvine and received a post-graduate certificate in cross-sector partnership from Cambridge University in England. She is an avid traveler, speaks 4 languages, is an award-winning photographer, gourmet cook, accomplished knitter, and an intrepid hiker. A native Californian, Kate lives in Santa Cruz, California with her husband.